He plays hard to get to the extreme…?

I’ve been with my boyfriend for two years and i loveeeee him :] the only thing is that, he doesn’t do on purpose, and i like that he does it, is that he plays hard to get.
for real..

girls at my school are constantly fishing for compliments from him. esspecially since its SO hard to get him to even look at you. so they hang all over him non stop to see who can get his attention.

he doesnt flirt at all, except for with this one girl [who i hate, and he denys it]

what do you think of his hard-to-getness?
i KNOW he isnt doing it to get attention. he doesnt seem aware of why they want his attention..