Lure Colors Pt 4: Choosing Lures For Use In Dirty Water

If you put a white lure and a blue one side by side at a depth where only blue wavelengths can penetrate, they’ll look the same shade of blue, or very close to it. It’s a great question, I’ll have to do a little vid to demonstrate what happens! When I can find the time

Hey, thanks! I don’t mean to be too critical of lure manufacturers. I’m sure some deliberately manipulate buyers, but most of them aren’t scientists so they probably don’t understand this stuff themselves. Even if they did, they would be silly not to cater to the crazy whims of their customers! To answer your question about white lures…….initially they just look less bright, but the deeper they go, the bluer they will look. Contrast is what makes white lures so successful, rather than color